Imagine this scenario: you’re a regional hiring manager for a luxury hotel chain. You employ “Meredith” as a valet parking attendant. Meredith arrives on time and does her job well. One month, you let your support staff know that you’re hiring for several positions. Meredith refers her high school classmate, Sydney, who submits an application for a reservation clerk position. … read more

For marketers, it’s widely accepted that “Customers have different behaviors and preferences [and companies must] move past a ‘one-size-fits-all’ marketing approach.” (thanks, Custora for this concise description of Customer-Centric Marketing.) There are now many strategies and tools to help marketing teams manage customer journeys end to end. Everything from CRM to analytics to content to SEO to A/B testing to social media management to drip campaigns to ad re-targeting. There’s an interesting parallel to draw here between the customer-to-Marketer relationship and the employee-to-People Ops relationship (HR, Talent Acquisition, Recruiting). … read more

The commitment and stress of a job search has not changed much for a generation. But here’s what is different: the mechanics of how candidates search and apply for open positions. In an era of easy access to information and unprecedented personal computing power, word travels fast. While consistent reviews with praise like “Best company I have worked for in my 10-year career” can boost the company brand among the talent pool, claims of “Management gangs up on you” are a liability. Organizations today have to be mindful of buzz good and bad -- not only among their customer base, but throughout the talent pool. … read more

Today’s talent acquisition landscape demands that organizations no longer rely on decades-old assumptions. As the 2020s approach, job candidates used to customized media, rapid information gathering and economic uncertainty are behaving in ways not before seen among the job seeking corps. Leading organizations will apply strategy beyond the scope of the traditional resume-to-offer progression. … read more

This article was originally published on Forbes. A few weeks ago, the U.S. Department of Labor released JOLTS (the Job Openings and Labor Turnover Survey), which found there were over 7.1 million U.S. job openings in August and 902,000 more openings than unemployed workers. Both were new records. Then, the October Jobs Report showed unemployment at 3.7%—a 50-year low—and average hourly earnings grew by 3.1%, the best year-over-year gain since 2009. … read more